MLK Celebration

This project was developed as a proposed visual identity for Arizona State University’s 2025 Martin Luther King Jr. Celebration. Presented to the MLK Committee at ASU, the concept was created as part of a competitive, multi-round selection process in which senior design teams pitched comprehensive campaign systems and supporting collateral.My team advanced to the shortlist, presenting a cohesive visual language designed to honor Dr. King’s legacy while engaging a contemporary university audience. Since the initial presentation, I have further refined and strengthened the concept expanding the system, clarifying its messaging, and elevating its visual impact.