Sol De Janeiro Package Redesign

For this self-initiated concept redesign of Beija Flor, I reimagined the packaging through my own design lens, exploring how the brand’s signature warmth and vibrancy could feel more refined and cohesive. This independent project was created for creative exploration and is not affiliated with or commissioned by Sol de Janeiro.Inspired by sun-soaked Brazilian landscapes, the redesigned system features flowing organic forms, layered coral and peach tones, and rich teal typography to create depth and contrast across every panel. Botanical illustrations and ingredient highlights are thoughtfully integrated to strengthen storytelling and enhance shelf presence.The result is a vibrant yet elevated packaging concept that balances playful energy with a more modern, design forward approach.